TBD Hydration Packs - Investor Pitch

Introduction

I’m Karisa Karmali, an ISSA-Certified Nutritionist and Personal Trainer with extensive knowledge in chemistry, biology, and the physiological interactions of ingredients (both medical and natural). I am seeking an investment of $20,000 to $30,000 to launch TBD Hydration Packs, a groundbreaking hydration solution preventing medical-grade dehydration through a carefully curated formula. The product name is currently undisclosed until trademarks and intellectual property protections are finalized.

I spent years researching both the medical and chemical side of natural supplements and medication that affects the central nervous system for anxiety and ADHD (and other conditions alike) and found that many people suffer from side-effects even after their bodies adjust. This sparked an interest in me to find solutions for preventing dehydration from medication side-effects and sports (or general fitness activities).

The Problem

Dehydration affects two critical consumer groups:

  1. Individuals on CNS Stimulants:

    • Users of ADHD medications or similar drugs experience rapid fluid loss, overstimulation, and elevated blood pressure, leading to dehydration and discomfort.

  2. Athletes and Active Individuals:

    • Exercise depletes fluids and electrolytes, affecting performance, recovery, and overall well-being.

Existing hydration products only address fluid replenishment but fail to tackle nervous system balance and the unique hydration challenges faced by these groups who are already at a high-risk for dehydration. Once the body reaches severe dehydration, the digestive system stops working and blood pressure drops to dangerous levels.

The Solution: TBD Hydration Packs

TBD Hydration Packs offer a science-driven hydration solution that:

  1. Delivers Rapid Rehydration:

    • Inspired by ICU-grade IV drips for efficient fluid and electrolyte replenishment.

  2. Calms the Nervous System:

    • A proprietary blend of adaptogens and calming agents balances overstimulation and supports CNS health.

  3. Offers Exciting Flavors:

    • Unique, marketable flavors appeal to modern consumers aged 20–40, combining functionality with enjoyable taste.

Market Opportunity

The global hydration market is thriving:

  • The sports drink market is projected to reach $36 billion by 2027.
  • Rising CNS stimulant prescriptions indicate a growing unmet need for targeted hydration solutions.

TBD Hydration Packs sit at the intersection of these markets, addressing both athletic performance and specialized hydration needs.

Funding Allocation

  1. Regulatory Approvals:

    • Secure a Natural Product Number (NPN) in Canada and FDA compliance in the U.S.
    • Cover labor costs for regulatory consultants and legal experts.

  2. Trademark & IP Protection:

    • Safeguard the brand name and proprietary blend.

  3. Manufacturing & Packaging:

    • Produce the first batch of hydration packs.
    • Design and print eco-friendly packaging optimized for retail appeal.

  4. Cost-Saving Expertise:

    • Use my graphic design skills to personally design packaging, ensuring it’s on-trend and market-ready without outsourcing.
    • Adapt packaging to evolving market trends while staying true to the brand identity.

  5. Distribution & Retail Partnerships:

    • Focus on retailers, boutique gyms, and fitness studios for point-of-sale opportunities.
    • Partner with healthcare clinics to position the product as a versatile hydration solution.

  6. Sales Strategy:

    • Leverage my sales expertise to personally handle B2B sales, minimizing costs while ensuring effective representation.

  7. Marketing and Promotions:

    • Gym Membership Perks: Offer hydration packs as complimentary gifts with memberships.
    • Grocery Stores and Health Food Stores: Partnering with major retailers to get this product on their shelves and change lives fast and at scale. This would be fantastic recurring revenue, this being a consumable, it is a no-brainer. The market for clean, high-quality, low sugar, and well-crafted health enhancing-products is incredible right now.
    • Nutrition Coaches & Trainers: Partner with professionals to recommend the product to clients.
    • Retail Subscription Boxes: Include hydration packs in health-focused subscription boxes.
    • Healthcare Clinics: Position as a preemptive hydration solution for patients, reducing emergency room visits.
    • Influencer PR Packages: Allocate funds for sending products to health and wellness influencers to build trust and credibility.
    • Bars & Nightlife Venues: Offer hydration packs as a rehydration option after a night of drinking.
    • Wellness Focused Hotels and Spas: Hotels offer shampoo bottles and conditioners, but wellness-focused hotels offer health-enhancing products like ours.
    • Sports Teams: Partnerships with local and national sports team as their hydration brand of choice.

  8. Consumer Engagement:

    • User-Generated Content (UGC): Use QR codes to encourage buyers to share their experiences.
    • Brand Ambassadors: Recruit athletes and healthcare professionals to promote the product.

  9. E-Commerce Infrastructure:

    • Focus exclusively on B2B sales at launch, targeting retail and boutique fitness studios instead of direct-to-consumer.

  10. Overhead & Contingencies:

    • Maintain lean overhead for efficient scaling.
    • Allocate reserves for handling exchanges or returns due to transit damage.

Long-Term Vision

TBD Hydration Packs will evolve from boutique retail to mass-market availability:

  • Retail Exclusivity: Transition from niche placements to grocery stores, retail outlets, and Amazon.
  • Scaling Partnerships: Expand bulk sales with healthcare clinics, corporate wellness programs, and fitness centers for consistent revenue streams.

Profitability and Margins

With a proprietary formula and efficient production process, TBD Hydration Packs offer excellent profit margins, allowing competitive pricing while ensuring strong profitability.

Why Us?

My unique combination of nutrition expertise, design skills, and sales experience minimizes costs and maximizes impact. I bring a hands-on approach to:

  • Ensuring the product is well-represented in the market.
  • Building effective partnerships.
  • Delivering a consistent, high-quality brand experience.

The Vision

With your investment, TBD Hydration Packs will redefine hydration by combining science, health, and taste. Whether recovering from dehydration, staying active, or supporting daily wellness, this product will deliver innovative solutions for modern consumers.

Let’s work together to create a trusted, impactful brand that meets consumer needs and scales successfully.

Thank you for considering this opportunity!