I deleted LinkedIn, Pinterest, ClubHouse, and TikTok
I chose to remove LinkedIn, Pinterest, ClubHouse, and TikTok from my life, despite being an influencer and brand ambassador, in order to streamline my marketing efforts and make things simpler. I have nothing against the social media platforms I deleted, everything in the world can be an opportunity for learning and growing, but not every opportunity fits our schedule and mental energy. We are not meant to love every aspect of our business, and there are parts of it that I truly dislike, but those are parts that are necessary to running it properly... when it comes to the vehicles of marketing, we have to actually like those otherwise it is clutter that bogs us down.
“Give yourself more opportunities for privacy, when you are not bombarded with duties and obligations. Privacy is not a rejection of those you love; it is your deserved respite for recharging your batteries.” - Wayne Dyer
I would rather do a few things correctly then 100 things poorly and get nowhere fast because when you do everything, you actually end up doing nothing and it's actually about mental bandwidth not how long certain things take.
I would rather do a few things correctly than 100 things poorly and get nowhere fast because when you do everything, you actually end up doing nothing and it's actually about mental bandwidth and not how long certain things take.
We do not push our mental limits, we respect our health and our core operations, we trim down on what we personally find draining and we do not cut into our allocated health-time budget. Running operations is enough on its own.
I have finally deleted Instagram from my phone and I love that for me! It's there for brand awareness and brand deals, but that's not my main focus.
Basically, you can still share your story and inspire fitness/health by using fewer platforms and it's probably going to be more powerful that way too. Sustainable working methods for ADHD are the key for me.
Enjoyment wise, I definitely love blogging in general (both my blog and other features), Twitter, and Youtube shorts. This doesn’t stop me from getting other people to be brand ambassadors on their social media for my brand in the future though. It doesn’t have to be me who does the posting itself, and so on.
Affiliate marketing deals look for sales conversions and don’t care which platforms you use, as long as conversions are happening.
In general, using fewer platforms and really zoning in on the ones I kept is stopping me from getting easily sidetracked.
I have a website to maintain, ads to post, publications to pitch to be featured in (Bustle, MSN, Thrive Global, hopefully more Forbes ones etc), so I only kept Twitter and Youtube Shorts.
We don't need to be everywhere or "on" 24/7.
A website is easy enough to find for those genuinely interested in working with me and I have found Google to be my main source of traffic, similarly to targeted ads. This strategy helps me reclaim my time freedom because there are other solutions (like streamlining operations) when the energy to train other people on it just isn't there or the ROI for that % of possible growth isn't worth the headache.
I am primarily focused on making a meaningful (focused) impact through my fundraising efforts and utilizing the profits from my business to provide scholarships for foster kids (which is my focused charitable effort).
Additionally, the extensive content I share on my blog is significant value added for inspirational purposes in a manner that is sustainable for me and that has staying power far more than a limited newsfeed will ever have. I value my limited availability and use it for my blog content mostly, which reaches many people. I felt like content creation was taking over my side hustle, but it’s like not the only component of it ... so I have to balance things out. I fell into the influencer work by chance, but there are other aspects of the business that I don’t want to neglect.
I assume that the right individuals who appreciate my humanity / understand that I have a life outside of business will respect that I am narrowing my focus even further whether or not this is a surprising change.
I have also found that certain social media platforms don't attract the right people...
While there are rare situations where I initiate the offer - I am the one offering in some cases, but I am not talking about that in this post...
Business owners listen up:
There are individuals who desire access to our expertise without paying the necessary price (the cost of admission), expecting free solutions to their problems is polluting social media even more these days and it wasn't right for me to view it as more than an aspect of strategy (like an online CV rather than constantly being a video production machine), not the whole business.
I'd rather offer content via a blog post which is higher quality and upholds my need for time freedom.
I have found that those who engage with my blog content recognize its value and my affiliate links (no obligation though) are performing well.
I want to focus on building my business through targeted advertising, attracting people who are actively searching for what I offer.
Having passion does not mean that you shouldn't seek financial gain, especially when you already have a charity to support. The individuals who shame you for expecting to be paid for your work (anything that resembles work) or exploit you are simply looking for an easy target to take advantage of. They want a conveyer belt of givers. They disregard your need for rest and good health, prioritizing their own interests over your well-being and financial goals. It is very normal to expect replenishment for your time as a business owner, how dare anyone think they can take you away from paying clients for their issues and make that your responsibility, that's not giving, that's exploitation. Set limits on your energy and time from takers who want something they are unwilling to pay for.
Choose your charities wisely, respect your limits and only deal with those who respect reciprocity (replenishing energy - balanced give and take):
You owe yourself and your mental peace charging top dollar for your products and services, anyone expecting any of your intellectual property, intelligence, time, energy for free is an energetic leech who does not care about your well-being and is a taker who you’re better off without. They don't comprehend reciprocity.
I offer knowledge - product - service
I get paid with real ROI: money
They don't care if you eat, they just want what they want from you. I am pretty sure that money buys health care and other necessities, they act like it doesn't matter which is delusional.
Again, it important to steer clear of individuals who disregard your financial responsibilities and suggest that you should work without compensation or for less than you're worth.
These individuals often claim that charging for your services implies a lack of passion for your work or that you're in it for the money. However, they are the ones you should distance yourself from, as they attempt to diminish your self-worth and encourage tolerance towards those who exploit your efforts. Such individuals possess an entitlement (exploitation) mindset, expecting to benefit from your labor without providing compensation, this is very dangerous for you to be around.
These people are clearly demonstrating that they have no regard for your humanity and wellness. It's important to recognize that no reasonable person would expect others to work without compensation. Registered charities tend to be more respectful than certain individuals I have encountered in the past (in a business / entrepreneurship context). People who don't treat you with respect and honor should not have a place in your life.
You should not be expected to cut into your recharge time or existing commitments especially if you hold those in integrity and want to function at a basic level for nonsense that doesn't replenish you or fill your cup in return, that's not how a business operates and it's not you who has the delusional expectations here.
Your existing commitments depend on you guarding your time for health, otherwise you cannot fulfill your basic obligations. The takers aren’t the ones who deal with the consequences, don’t expect people with an exploitative mentality who see you as a means to an end to understand you, just don’t do business with them.
Anyone who has matured is not going to require you to endanger the conditions to your mental health to prove your compassion or your level of care for various charities, you can care about their issues, but still take care of your own.
Again, no one who genuinely cares for you as a person (rather than an opportunity) is going to require you to endanger your priorities, personal goals, or health to make them feel significant or put first their interest at your expense.
Consideration is not obligation, consideration is not simply being rude back to someone who is acting entitled and overbearing, it doesn't mean doing anything that you do not have time for to spare their feelings at the expense of your limited time.
Mature people see you as a distinct individual with your own rights and needs.
They're not going to enmesh themselves with you because they don't have codependency issues where their significance depends on how much they can squeeze out of another person (who they view as an opportunity). Please operate with high self-value.
If you're busy on zero ROI work, when exactly are you available for actual work that makes you revenue?
Accessibility is about format not pricing, don’t let anyone cut into your talent / hard work / knowledge.
Your schedule, time, life, is under your jurisdiction and my biggest mistake was trying to get exploiters to comprehend the concept of mental bandwidth (even if something doesn't take long, just because you can, doesn't mean you should)… That was a waste of time. Anyone who tries to overpower your chosen priorities in life is just not for you. Who would think that they come before your priorities, why would anyone? I don't get that. Where is their registered charity certificate? Where? I don't see it.
Passion doesn't forgo profit. The more you make, the more you can give back to charities you care about, be a good steward of your resources and deal with only people who value your time, energy, and hard work.
Naturally, I prioritize those who are willing to pay for the value I provide.
While I may engage with social media for brand awareness to some extent, it is not my primary focus any longer as there are limits on energy and time, it simply is what it is. Social media tends to be for passive buyers, targeted ads reach active buyers.
Another thing is that according to my data analysis, I've noticed that my website is receiving a significant increase in traffic from links shared through major publications.
Overall, Twitter has proven to be more effective for promoting my business than Instagram. I find it sufficient to focus on these two platforms for enhancing brand awareness.
Instead of trying to be present on every social media platform, I prioritize maintaining a strong alignment with my energy.
I believe that attempting to be everywhere is:
low quality ROI;
lower quality content due to the pressure to produce mass quantities of it;
Overall, I generate most of my affiliate marketing through Twitter and my blog, while my sales primarily come from advertisements and referrals. Therefore, I don't heavily depend on social media to conduct my business, even though I have an influencer presence. Little to no spare time means targeting my efforts carefully. I am now understanding that online marketing isn't only social media related, Google results are powerful as well.
By having a website and an email address, I can differentiate prospective clients from those who are merely seeking free advice as my charitable efforts are tied up with the scholarship fundraiser for foster kids so that time and money budget is at capacity.
My blog posts aim to make a positive impact while remaining generic enough to avoid any insurance issues (as it doesn't cover advice outside a paid client-practitioner relationship).
Major publications such as news outlets and Forbes have a much stronger and longer-lasting influence as well, as well as a greater return on my energy and investment (ADHD is real), compared to a social media post that is constantly affected by changing algorithms and only remains visible in the news feed for a short time. I am not hiring a team and wasting my money on algorithms when my influencer work isn't my main priority, even if it was, there are less overhead-heavy ways to operate.
I prioritize being featured by reputable sources such as Forbes and prominent news platforms as an authoritative expert who possesses credibility and has dedicated extensive time to conducting thorough research on health. Rather than placing great importance on superficial social media indicators, my focus now lies in establishing a lasting reputation and being known for something meaningful. The publications have bigger audiences than me anyway.
Devoting time to search engine optimization is highly advantageous when individuals actively use search engines to find the services they need. Similarly, news outlets and traditional publications can be influential as they cater to my target audience. Well-crafted advertisements have consistently been my primary means of generating revenue. However, as time progresses, it becomes crucial for me to eliminate any elements that do not contribute value or have a positive impact on my business.
In sum, if we're discussing significant and immediate impact on a large scale, I believe focusing on traditional publications / ads would be the better choice for me.
Social media is not the same as a business directory when you're really looking for serious clients. If I'm trying to perfect my craft and add services to my roster down the line, I do have to start eliminating things that don't have a high return on investment.
Momentum and visibility extend beyond social media alone, as individuals also engage with news articles and large-scale magazines. These publications have an online presence and utilize platforms like Google to discover the services they need. I have personally never gone on Instagram to look for a service I need to, but I go on Google as do most people.
With fundraising goals and other priorities in life including mitigating my ADHD, I think this is the best decision for me.
Presence of mind and quality content over quantity.
Business development is much more deep than posting on social media and calling it a day. I will actually have time for meaningful conversations with individuals who are genuinely interested in partnering. I will actually have time to interview potential additions to the team down the line.
I can also establish alliances with gyms and other businesses that will result in more sustainable outcomes by attracting sales and individuals who are sincerely interested in the specific products or services I provide already without needing excess convincing.
The notion of experiencing FOMO (Fear of Missing Out) is unfounded since the appropriate individuals will naturally connect with you through the channels that suit your preferences and fit within your available time and mental capacity. You cannot truly miss out on anything that is not genuinely suitable for you from the start. By narrowing down your attention to a select few platforms, as I did, you are not missing out on anything; rather, you are simply aligning your focus.
The act of removing most social media from my life has facilitated independent thinking and the reduction of noise / mental clutter and constantly considering things that I already know are not in alignment with my life, values, and business model because no, not everything is the right opportunity for your vision and logistics. Your vision is your filter, not external noise.
I am no longer bombarded with "you should do business this way instead" and I can strengthen my connection with the Universe through my gut for decisions.
I still get ready in the morning, but there's no constant pressure to always look put together because I have to take a photo for Instagram later, I could have written 30 ebooks to sell paid solutions to people who are genuinely looking for them by now, if I had not wasted all of that time.
Many business experts will insist that social media is essential for success and business growth. However, I have a different perspective based on my own experience. Initially, my business worked solely through advertisements and direct outreach to business owners, offering them wholesale fitness equipment. By chance, I stumbled into influencer work along the way. Personally, I believe it's more effective to concentrate on one or two platforms and prioritize other high-ranking marketing methods on Google.
Consider prioritizing your target audience if your primary goal for utilizing social media in a business context
With the right mindset, one that embraces abundance rather than scarcity, you won't miss out on opportunities.
You'll draw to you the right people through your existing available time and means, you won't have to do more, be more, and be everywhere, this is such a self-defeating and exhausting mindset that I am putting an end to.
I've gotten brand deals just based on blog posts alone and they did not care which social media platforms I had, as long as I had one or two it was fine.
You do not need to (nor do you have capacity to):
>solve every issue
Confidently choose your tools/niche. Ignore trends.
Everyone has innate worth, and every opportunity has innate worth, but it reduces your ability to manage your time if you think that you actually have to be everywhere and do everything because that is impossible with logistics, especially if you want to maintain your integrity and quality control over existing commitments.
Provided you do your part, the Universe will deliver your blessings through the vehicles of your choice. Not every opportunity is right for you (even if it is a great one and inherently valuable) and setting limits on your availability for a business in general and the mechanisms / tools that you use is not going to repel the things that are right for you, in fact, it's going to enhance your focus and focus enhances momentum.
When you radiate positivity and focus, abundance will naturally come to you.
Inspiring self-care, athletic ambition, and fundraising for the fundraiser for foster care doesn't require being everywhere and of course, passion doesn't forgo complete and full mental breaks, so removing certain platforms helps me lead by example: setting strong parameters around my oxygen mask and conditions to my own health first.
It is logical to concentrate your efforts on the areas that generate the majority of your ROI. The number of followers you have doesn't necessarily equate to the amount of ROI you earn, especially if more business owners (B2B) purchase your products compared to your followers. The content I make to inspire others is via blogs and guest blogging anyway. I don't have unlimited time to create content calendars and be everywhere as I balance ROI with fun (even if content creation is fun).
Multiple posts on an algorithm-centric platform or sharing meaningful stories / inspiration on publications that are guaranteed to be read and resonate with more people that are targeted better (quality of reach not quantity)? The latter. I wish I had grasped this sooner.
The notion that we should be doing more and that others have the authority to determine that is actually unfounded. It promotes a counterproductive mindset aligned with hustle culture, which falsely suggests that our efforts are insufficient.
It is important to recognize our limitations and honor our capacity. We have the power to decide what constitutes "enough."
This perspective also applies to self-care practices—what matters is finding fulfillment and prioritizing our well-being, even if it means going beyond the extra mile to find what makes you happy.
Similarly, when it comes to content creation, it should be approached in a manner that doesn't deplete our energy or happiness, thus avoiding any adverse effects on our health. If we're not in the business of direct fitness instruction, lifestyle content should suffice... Find what is conducive to your ideal clients, but also, not draining for you. Lifestyle content fits both client acquisition and inspiration overall.
I tend to post more on certain platforms when a brand deal generates ROI for me than not as I too have a life outside of this, I can love my craft, while also requiring battery-recharge time and I am putting this out there so others embrace their own wellness in a world that tries to tell us that social media is the only way to grow an online business and there are no other ways and so on.
The culture of constant engagement on social media, known as the "always be on" hustle, emphasizes the need to continuously provide value in order to be considered valuable. However, when it comes to Search Engine Optimization (SEO) and my website, genuine buyers seeking paid solutions to their problems tend to inquire about services and search for them upfront on Google.
It is math that there are only so many hours in a work day, that's nothing to apologize for. We should all embrace wellness and trust that the right people won't want from us more than we are able to give because they see us as humans, not consumables. You won't find genuine people with a sense of entitlement of "more more more" and "give give give."
Given that the daily operations of a startup and a health condition are time consuming enough, the main way I want to inspire others is via guest publications / being a featured expert so something has to be reduced and as fun as it is, I have less time to spend on social media, you can find tips on my blog:
selfloveandfitness.com or follow me on Twitter which I find more useful as someone who enjoys blogging.
Influencer work is important to me; however, there are many ways to go about it and posting less frequently gives a better ROI with less time involved and let's face it, we all have lives outside of business and with health being my priority, quality of presence over quantity and guarding my off-time like my life depends on it, because it does. Passion does not forgo rest and social media is for business for me so business hours need to be implemented.
Focus is the biggest issue around ADHD and how easily we get sidetracked so I am removing a lot of these apps from my phone... it's fun and enjoyable, but my blog will be my primary focus as will Twitter and guest expert features.
I will typically post on Instagram if I have a brand deal for doing so, but in terms of inspiration, I think the blog is much more effective overall. It fits my logistics better as well, which are not unlimited regardless of my headcount.
I can create products that genuinely solve problems during that time that I am saving. There's a balance, and I'm working on what that is for me.
We already have a lot to juggle and creating more streams of projects isn't the solution, streamlining is. Intensity is as important as the hours put in and it’s the focus that matters more than the quantity (when we respect our health being the backbone to sustainability).
And for me, I'm at my happiest when I'm focused and preserve enough time to manage my health condition without risking un-necessary additional operational tasks cutting into that sacred time, which is possible while still making a quality impact and running a niche business that fits my expertise and time constraints.
Growth happens with steady focus... it does not happen by working above your capacity and scattering your energy, which is very precious. If it cuts into your recharge time, it should be a no.
Self-preservation: being a good steward of your energy, limited time, and resources... respecting your boundaries, having limits, self-care, being responsible for yourself and existing commitments.
Selfish: acting like someone else owes you anything, exploiting, taking / using others and not comprehending reciprocity, trying to control the destiny / lives / minds of others even if they're just minding their own business and harming no one... exploiting, using, and coercing the free will of others to meet your needs through another autonomous being against their choices, best interests, lying / cheating / stealing / dismissing their privacy, etc.
Act in your own best interests (which isn't at anyone else's expense) because you should not try to reason with anyone who encourages you to jeopardize your existing commitments.
Remember, projections are an auto-biography and the words they speak are a narration of who they are. Be around people who encourage wellness, even if it means less time with you, true genuine love energy is fine with space and healthy boundaries.
Those who denigrate you because they could not control you are not people you want to deal with in the first place.
We all have responsibilities beyond work, such as personal relationships, self-care, and maintaining a healthy lifestyle. Neglecting these areas can lead to burnout and negatively impact our overall well-being. By setting strong boundaries, we prioritize our health and ensure we have the energy and focus necessary to succeed in all areas of life.
In a world where the pressure to constantly exceed our limits prevails, it is vital to establish and uphold boundaries between work and personal life. We must recognize that success should not be defined by external expectations, but by our own values and aspirations. By prioritizing our health, setting clear boundaries, and focusing on what truly matters to us, we can achieve success on our terms.
It is essential to understand that overexertion should be limited to the gym and not imposed upon our daily lives and health conditions, only those who benefit from us neglecting basic limits are those who promote this dangerous narrative.
Remember, it's not about doing it all but doing what truly matters.
You’re not here to be molded to suit someone else’s agreement with reality or definition of success. Not every problem can / should be solved / taken on by any business, it reduces expertise and potency and that’s why most department stores close, they don’t have a “signature” issue to solve, trying to be all things just isn’t it.
I am not putting 80% of my energy on something that only gives me 10% of my ROI, there are various ways to do things and mine include ways that respect my time off, health, and time freedom in the process (time off is unbroken, consecutive, and my mind doesn't get pulled back to work).
Quality people who follow your brand for the right reasons will respect that it’s about quality of mental presence, not quantity. They’ll respect the limits/ methods of availability and be inspired by your health coming first. It’s about resonance, not quantity.
Mentally recharging to replenish creativity takes proactive effort, carve out the time: it doesn’t happen by accident. You can’t do everything or be everywhere, choose your purpose and protect it.
Inspiring by being you is going to be enough when the resonance is organic.